Search Engine Optimisation - Promoting UK Websites - Internet Marketing Consultants

WORST WEBSITE
DESIGN AWARD

Firstly it is important we understand that website design, good or bad is subjective and a matter of personal opinion. Internet marketing services however is more of a science and needs to be precise.

Website marketing services obviously begin with a website and the flexibility of a designer is also important. A prima donna who will not allow their artistic masterpiece to be altered for the sake of commercial interest will not be a good choice of designer.

Generally speaking, website marketing services would have little or no involvement in the cosmetic appearance of a website ... although text is of paramount importance. So, if you have one big picture as your home page, no matter how good and expensive, forget successful internet marketing online. Text or a combination of text and graphics form the recipe to good website design and marketing.

When I began in this industry in 1994, websites went from one extreme to the other. Dull and boring or full of flash, fireworks and crass animations. The latter would, at the time be a thing of pride and thought to be of good taste!

Website designers would use every tool and toy available to make their home page come to life.

Today, the trends for bad taste animations, spinning planets, flying email envelopes and other clipart objects have all but disappeared.

So, what are the elements of a good website?