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THE WORST DESIGNED WEBSITE!
Should We Fire The Website Designer ?

WORST WEBSITE
DESIGN AWARD

Website Marketing Consultants and website designers are two different services. Rarely would you find an expert in internet marketing that is also top in website design. There are some that will claim to be masters of both.


Is your priority a top rank in Google, or is it high quality website design?

Ideally you would want a good looking website that is easy to find in search engines. Top Google listings shouldn't be a bonus, but essential.


So, here's the big question - which came first, The chicken or the egg?

Do you design your website first - then call in website marketing services?

Which Came First...
Chicken or Egg ?

Firstly it is important we understand that website design, good or bad is subjective and a matter of personal opinion. Internet marketing services however is more of a science and needs to be precise.

Website marketing services obviously begin with a website and the flexibility of a designer is also important. A prima donna who will not allow their artistic masterpiece to be altered for the sake of commercial interest will not be a good choice of designer.

Generally speaking, website marketing services would have little or no involvement in the cosmetic appearance of a website ... although text is of paramount importance. So, if you have one big picture as your home page, no matter how good and expensive, forget successful internet marketing online. Text or a combination of text and graphics form the recipe to good website design and marketing.

When I began in this industry in 1994, websites went from one extreme to the other. Dull and boring or full of flash, fireworks and crass animations. The latter would, at the time be a thing of pride and thought to be of good taste!

Website designers would use every tool and toy available to make their home page come to life.

Today, the trends for bad taste animations, spinning planets, flying email envelopes and other clipart objects have all but disappeared.

So, what are the elements of a good website?

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Copyright 2008 - Peter Yexley. UK Internet Marketing Consultants